How Ember Creatives Achieved Multiple Page One Rankings on Google and Over 900% Traffic Growth for a Singapore Leading Private Clinic
Location
Singapore
Introduction
In today’s digital age, an online presence is crucial for businesses, including healthcare clinics. A local private clinic was seeking help for online visibility under a proper search engine optimization (SEO) strategy and best practices to follow. When starting out, it had no rankings on Google search results. This case study outlines the challenges the clinic faced and the steps taken to achieve the goal of securing multiple page one rankings on Google.
Challenges
- Absence of Google Ranking: Supreme Vascular and Interventional Clinic had a website but it was not ranking on Google making it difficult for potential patients to find the clinic online.
- Low Organic Traffic: The clinic’s website was not attracting a significant amount of organic traffic. Most of their online visitors came from direct referrals or paid advertising.
- High Competition: There were several competing clinics with well-optimized websites, making it challenging for Supreme Vascular and Interventional Clinic to stand out given the saturated market.
Strategy and Implementation
To address these challenges and achieve the goal of securing multiple page one rankings on Google, the clinic engaged the services of Ember Creatives. Here’s an overview of the strategy and implementation:
- Keyword Research: We conducted thorough keyword research to identify relevant keywords and phrases that potential patients were using to search for healthcare services in the local area. This research helped identify valuable search terms related to the relevant practice areas.
- On-Page SEO Optimization: The clinic’s website underwent a comprehensive on-page SEO optimization process and improving the overall website structure for better crawlability by search engines.
- Website Upgrade and Content Refresh: To keep the website fresh and engaging, it underwent website redesign, fresh content strategy, and multimedia integration to stay up-to-date providing value to visitors with a modern, user friendly, and professional user experience enhancing website credibility.
- Content Creation: Ember Creatives created high-quality, informative, and engaging content related to the clinic’s services. This included blog posts, articles, videos, and FAQs that addressed common healthcare questions and concerns.
- Local SEO: A robust local SEO strategy was implemented, including setting up and optimizing the clinic’s Google My Business profile, ensuring consistent NAP (Name, Address, Phone number) information across online directories, and more.
- Backlink Building: Ember Creatives focused on building high-quality backlinks from reputable healthcare websites, local directories, and industry-specific platforms. These backlinks improved the clinic’s website authority.
- Technical SEO Fixes: The website’s technical issues, such as page load speed and mobile responsiveness, were addressed to enhance user experience and improve search rankings.
- Monitoring and Reporting: Regular monitoring of website performance and keyword rankings was conducted. Monthly reports were generated to track progress and identify areas for further improvement.
- Paid Ads: Apart from implementing the SEO strategy, recognizing the importance of a multi-faceted approach to digital marketing, Supreme Vascular and Interventional Clinic also used Google Paid Ads to complement its SEO efforts. The following strategies were implemented including keyword targeting, ad copy optimisation, geo-targeting, A/B testing, budget management, and conversion tracking, which significantly contributed to the clinic’s online visibility and patient acquisition. By strategically targeting relevant keywords and optimizing ad campaigns, the clinic not only attracted more potential patients but also achieved a positive return on investment. The synergy between PPC and SEO efforts further solidified the clinic’s digital presence, ensuring its continued success in a competitive healthcare landscape.
The ongoing commitment to quality content, a strong website, an SEO strategy, and data-driven analytics with tracking contributed further to the clinic’s improved SEO performance and its achievement of multiple page one rankings on Google for several practice areas.
Result
After implementing the SEO strategy, Supreme Vascular and Interventional Clinic experienced significant improvements:
Multiple Page One Rankings
Within a few months, the clinic’s website achieved page one rankings on Google for several important keywords.
Increased Organic Traffic
Organic traffic to the clinic’s website increased by 946.67% over the course of half a year leading to a substantial rise in patient inquiries and appointments.
Improved Online Visibility
The clinic’s online visibility increased, making it more competitive within the local healthcare market.
Enhanced Brand Credibility and Reputation
A well-optimized website, positive patient reviews, and consistent online information with in-depth long form content and multimedia improved the clinic’s online reputation while demonstrating credibility.
Conclusion
By recognizing the importance of SEO and investing in a comprehensive digital marketing strategy, Supreme Vascular and Interventional Clinic was able to overcome its initial SEO and Google page ranking challenges. Achieving multiple page one rankings on Google for multiple practice areas relevant to the industry not only increased their online visibility but also resulted in a significant boost in patient inquiries and appointments, ultimately contributing to the clinic’s long-term success in the competitive healthcare industry. This case study highlights the transformative power of effective SEO in the digital age.
Testimonial
Thanks to Hazel, I understand the true potential and value of digital marketing. I will be with Ember Creatives for many years to come. This is the best experience I’ve had working with an agency!
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