How to Promote Your Blog On Social Media

Looking to get started with a blog? Here’s why we tell our clients to use blogging and some crucial ways to promote it on social media.

As a content marketing agency in Singapore, one of our favorite things to do is blog and as you may have noticed, we offer blogging services. What is blogging? We all know that a blog post is an individual web page on your website that talks about a particular sub-topic of your blog. Blogging is a great way to attract visitors, build your social media presence to your target audience.

While it’s not entirely considered social media, it is a form of social media channel for brand awareness. Blogs focus on long-form content while social media is short and a concise way to connect with your audience. Think of social media as bite-sized and blogs a full meal!

So do you have your own personal or professional blog? If not, according to HubSpot, you might want to reconsider blogs - “B2B marketers who use blogs receive 67% more leads than those who do not and blogs have been rated the 5th most trusted source for accurate online information.” As a social media agency, we recommend to start a blog!

Blogging helps you attract an audience and inspire people with unlimited content. Imagine using words to inspire, educate, and help your visitors. Starting a blog also improves your writing ability, stretching your creativity and helping you write more.

Moreover, blog posts help you build your online brand giving value to readers. You may even become someone recognisable in the community. Finally, blogging is a form of storytelling. It’s a great way to express yourself and your unique brand story.

One of the top ways you can attract visitors is by writing content, writing blog articles, and guest blogging! Blogging is an amazing way to build relationships and become known as an expert in your area of practice or industry.

You can share information about a given topic and demonstrate your expertise. It’s a great tool for online visibility and attracting visitors to your website and those visitors can turn into leads. You allow new potential clients to find you through your blog and engage with them and your target audience.

Let’s take our social media and content marketing agency, Ember Creatives, for example. Our blogs focus on various topics such as content marketing, sales funnel, email marketing automation, paid ads, audits and consulting services because we help our clients through these services with those subjects. The type of readers that EMBER Creatives blog attracts are going to be similar to our clients’ buyer persona.

Your blog is a part of your brand process. The blog will demonstrate your expertise and how it will help your customers. Think about your blog as a way to attract new leads into your website that you would also want to convert. Moreover, your blog can attract people to read the articles and nurture that relationship.

You may invite them to your products, webinars, podcasts, videos and you establish KLT (Know, Like, and Trust). The KLT factor is a marketing concept under the goal of getting your audience, prospects, leads, customers, or clients to understand and ultimately believe in your brand.

For example, how about writing blog topics that tie into your services that will appeal to prospective clients? One way to promote your blog is to use social media platforms such as Pinterest to share those blog posts and get website traffic. Have you tried Pinterest? Let us know if you’d like our social media agency to cover that as well.

Another way you can receive organic traffic is through guest blogging on popular websites. This is another huge impact you can make since when you do that, you attract people to your website by providing a link. That increases rankability on Google SERP (Search Engine Results Page) and helps you with SEO as links will go back to your website.

That’s how Google will rank you higher in searches and how you can promote your blog online through social media! Did you know that blogging is a huge impact that will help your company rank higher on search engines? You can get organic traffic to your website and make it an SEO friendly website. More on SEO on the blog next time.

Lastly, blog posts provide you more online visibility. Think about your “About Us” page. Where do visitors go afterwards? The main way to attract traffic is through your blog where they’ll want to read more about you.

So now’s the time you should kick your blog into high gear. Your blog serves as a resource for website visitors taking a first time visitor to become a purchaser and potential customer.

Blogging about tips can help your readers who are just starting out as well and you guessed it, they’ll rely on your brand and trust it as a credible blog. That means, they would head to your product pages afterwards. The reader is able to learn more about what you do. Think about the problem your ideal client is facing and then write about them.

So get to it, once you’ve started a blog, make sure to have high-quality and consistent content on a regular basis that resonates with your visitors. Our social media agency offers an SEO monthly package. Our package involves optimizing the client's website with keywords. In order to have your website rank high in the search engines, you need to provide your website with fresh updated content, which can be done with monthly blog posts. Each blog needs to be SEO optimized as well.

Have you been getting full use out of your blog? If not, you are missing out! Your audience would love to engage with you if you are providing value to them through your products and services. Expand your reach and target with a solid holistic SEO and social media strategy that will increase customer lifetime value.

Nurturing relationships with your audience does take time and doesn’t happen overnight but once it is developed, this will be a long-term strategy where you can win with blogging in 2023. Develop authentic connections with your customers!

For more personalized social media advice, request an audit with our social media.